Entertainment: Akshay Kumar quits a tobacco ad after facing backlash

Mumbai: Bollywood actor Akshay Kumar has stepped down as the tobacco ambassador after facing backlash over his appearance in a gutka ad.

Akshay took to social media and apologize with a lengthy post. He wrote: "I am sorry. I would like to apologise to you, all my fans and well-wishers. Your reaction over the past few days has deeply affected me. While I have not and will not endorse tobacco, I respect the outpouring of your feelings in light of my association with Vimal Elaichi. With all humility, I step back. I have decided to contribute the entire endorsement fee towards a worthy cause.”

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"The brand might continue airing the ads till the legal duration of the contract that is binding upon me, but I promise to be extremely mindful in making my future choices. In return I shall forever continue to ask for your love and wishes," the actor added.

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He was featured in the tobacco ad along with Ajay Devgn and Shahrukh Khan.

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